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 <br>We talk to Anthony Kaminskas,  of AK BETS, about the [ongoing concern](https://hype4free.com/index.php?page=user&action=pub_profile&id=15409&item_type=active&per_page=16) of feeds in the bookmaker industry.<br>
 <br>Having released as a rails bookie in 2021, then transferring to an online sportsbook shortly after, problems concerning the quality of feeds are a constant discomfort point for AK BETS, similar to a lot of other bookmakers. Here, we talk about the issue and what can be done as an outcome.<br>
 <br>OLBG: Can you break down the main concerns that you have as a bookie with feeds? In a perfect world what should they resemble?<br>
 <br>AK: There are just a handful of feed companies in the industry and all will be approaching pricing from various angles. My background is Risk & Trading, in addition to pro gaming, and, more laterly, [bookmaking](http://echuca.lifespringaustralia.com.au/welcome/). I 'd be very specific about my requirements from a feed both in-play and pre-off because the right distribution of margin is necessary. And I haven't yet discovered a feed that is precisely considering altering bookie expenses by product. This absence of dynamism is frustrating for me as an operator as I'm [anticipated](https://weplex-heatexchanger.com/blog/etude-cas/optimiser-sa-papeterie-grace-a-lechangeur-weplex/) to bake a cake without all the necessary components.<br>
 <br>OLBG: How big (or little) is the problem of quantity over quality?<br>
 <br>AK: The industry has evolved to value quantity more than quality and my belief is that it's gone way too far. It's now pure quantity, producing a lot of derivative markets nobody wants or bets on. The sweet spot for me is reigning back amount and adding a bit more quality into the mix.<br>
 <br>OLBG: What makes a feed bad? Who gains from them being the manner in which they are?<br>
 <br>AK: [Feed rates](https://dokdo.in/chkleandro5379) that does not accurately aspect in altering bookie expenses by product is at first bad for the bookie who needs to soak up these ineffectiveness. What's bad for the goose is eventually bad for the look with the ripple effect being a poor experience for clients - be it rates, stake limits or account closures.<br>
 <br>OLBG: How does this affect your organization model?<br>
 <br>AK: It's challenging to put a number on it, but provided our size at present we are forced to work within these restrictions with little alternative of improving something we believe isn't sufficient. We can only lead our horses to water, we can't make them drink.<br>
 <br>OLBG: And how does it affect your relationship/dealings with other stakeholders? (Partners, affiliates, rivals etc)<br>
 <br>AK: Very little effect per se. We determine what we want to spend for an offer factoring in all variables and it's up to others whether they desire to deal or no deal. Regarding rivals everyone is basically using the same four or 5 feeds for the majority of sports so there's little differentiation, particularly in-play. We incentivise our clients with our Big Prices tab, immediate withdrawals, fast customer support and our free bet clubs, all of which sit outdoors fundamental pricing feeds.<br>
 <br>OLBG: What impact would better feeds have on punters?<br>
 <br>AK: It would offer bookmakers more confidence in their rates which, in turn, indicates less barriers to customers positioning a bet without friction.<br>
 <br>OLBG: You've spoken about building your own feed - how realistic is that?<br>
 <br>AK: I have actually had a couple of discussions with individuals about this over the last month. My [background](http://ebc.co.kr/bbs/board.php?bo_table=portfolio_02&wr_id=316391) is in trading and [expert gambling](https://psy-sandrinesarraille.com/clefs-de-la-reussite/). My computer skills are close to absolutely no. I can open and mess around with Excel and that's about it. But I 'd be extremely anal about my rate feed requirements and how to optimise them. I generally need somebody I can bark at to build what I desire.<br>
 <br>OLBG: Do you think that's something other bookies should think about?<br>
 <br>AK: I believe rates accuracy has become less important in time in an industry that's gotten a little lazy about the fundamentals. These [questions](https://www.nemusic.rocks/aaronwtw872245) get a little messy when you start considering information and rights holders. But I'm passionate about accurate, optimised pricing throughout the life process of a market and believe the industry leaves a lot of crumbs on the table by not focusing on this topic more.<br>
 <br>OLBG: Do you believe they would have an interest in one that you constructed?<br>
 <br>AK: For sure. It's all about the bottom line at the end of the day.<br>
 <br>OLBG: Do you see this changing the brief to mid term future?<br>
 <br>AK: In other words, no I do not. That's what's resulted in me talking about constructing our own.<br>