1 The Acquisition Likewise Included SportsDirect Inc .

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Covers.com, formerly called SportsDirect, is an online publication that provides sports-related info and data analysis. It is based in Post Falls, Idaho, United States.

History

Covers.com was established in 1995 by Paul Lavers and Joe MacDonald as an online information platform for sports bettors. [1] [2] [3] Based in Halifax, Nova Scotia, the platform got popularity among sports wagering lovers due to its comprehensive protection of wagering information. [1]
For the 1997 World Figure Skating Championships in Lausanne, Switzerland, SportsDirect developed the very first website to offer real-time coverage of the event. [1] During the early 2000s, Covers.com became a significant affiliate and information resource for sportsbooks. [4] In 2005, it acquired Wagerline.com. [5]
In 2007, Covers was granted Halifax's company of the year award. [5]
In 2009, the creators divided their organization interests: Lavers concentrated on a sis company (SportsDirect Inc.), while MacDonald ended up being the sole owner of Covers.com. [6] Under MacDonald's direction, Covers expanded its and worldwide audience. [6]
In 2015, Covers Media Group, which operated Covers.com, was obtained by Gracenote, a U.S.-based information company owned at the time by Tribune Media, as part of an expansion into sports statistics services. [7] The acquisition likewise consisted of SportsDirect Inc., with the combined deal valued at around $54 million. [7] Following the acquisition, Covers run as part of Tribune Media's digital assets.Tribune sold Gracenote to Nielsen in 2017 however kept Covers.com as a direct consumer-focused residential or commercial property. [8]
In 2022, Covers and Postmedia Network accepted distribute betting analysis and chances content across Postmedia's nationwide news outlets. [9] [10]
Platform

Covers.com is an online platform providing sports betting info and tools to users. It publishes real-time content covering significant sports leagues and occasions and released a mobile app in 2019. The platform also hosts neighborhood forums where users go over betting picks, and provides free-to-play contests. [11] It has an active neighborhood of 20 million users. [12]
References

^ a b c Brearton, Steve (April 12, 2006). "Media company ranked best company". The Globe and Mail. ^ "High loonie blamed for cuts at sports details business". CBC.ca. ^ "Nova Scotia accepts sports-tip organization as sure thing". The Globe and Mail. April 12, 2006. ^ "iGaming History WRIGHT". ^ a b Won, Shirley (February 9, 2007). "Internet sports service wins top Halifax award". The Globe and Mail. ^ a b Bousquet, Tim (January 2, 2018). "Here are the Nova Scotians called in the Paradise Papers". Halifax Examiner. ^ a b Fisher, Eric (May 27, 2015). "Gracenote Jumps Into Sports Data Market After Buying Infostrada, Sports Direct For $54M". Sports Business Journal. ^ Weitman, Gary (February 1, 2017). "Tribune Media Completes Sale of Gracenote for $560 Million". ^ "Postmedia and Covers Launch Content Partnership|Postmedia". ^ "Postmedia partner with Covers.com for high-grade gaming protection". Toronto Sun. ^ "Covers.com Celebrates Their $25,000 Streak Survivor Contest Winner". ^ "Covers.com profile".