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PlayStar Casino has announced a partnership with the National Hockey League (NHL)'s New Jersey Devils and their home arena, the Prudential Center. The collaboration intends to elevate fan engagement and enhance brand exposure throughout the 2024-25 .

PlayStar will offer unique fan experiences and sponsor the "Golden Goal Sweepstakes" promo in exchange for brand direct exposure through online communications and throughout home video games.

The "Golden Goal Sweepstakes" promo is set to run all season long, using a $10,000 cash reward. Fans must get in a submission in the Golden Goal contest for the chance of being arbitrarily selected to win if a goal is scored in between the 11:00 and 10:00 minute mark of the 2nd duration of any Devils home video game.

Later in the season, the business prepare to introduce ice hockey-themed casino video games that would enable PlayStar customers to compete for tickets to future games and events at the Newark arena.

"Through our sponsorship of the 'Golden Goal Sweepstakes' promo and our comprehensive existence at Prudential Center, we'll have the ability to position the PlayStar brand name in front of a highly engaged online casino audience while likewise providing brand-new and existing consumers alike the chance to win VIP home game and performance tickets along with many other money-can't-buy experiences," PlayStar's chief marketing officer Jon Bowden commented.

The Prudential Center will feature PlayStar Casino branding in in-game graphics and public address announcements at the arena, broadening its direct exposure to the New Jersey market. The gambling establishment launched in New Jersey in 2022 through a market access offer with Atlantic City's Ocean Resort Casino. PlayStar Casino continues to prosper versus other New Jersey online gambling establishments, with recent results for August 2024 exposing more than $2.3 million in revenue. However, the gambling establishment has yet to expand its operations to other states.

"Having currently made such considerable in-roads into the competitive New Jersey market, PlayStar is delighted to announce that it will be partnering with the New Jersey Devils to bring a lot more locally-focused advantages to our gamers," added Bowden.

The Garden State has actually been home to online casinos since November 2013, when it became the 2nd iGaming state behind Delaware. The state is now home to around 30 online casino operators, consisting of Caesars, BetMGM, FanDuel, and others.

NHL 2024-25

The Devils opened the 2024-25 NHL routine season on Friday with a 4-1 win over the Buffalo Sabres throughout an NHL Global Series game held in Prague, Czech Republic. The regular season will continue through April 2025, marking the 108th season of operation and the 107th season of play.

The Devils have a storied history, ranking 17th general in NHL history with more than 1,500 regular-season wins. Since their facility in 1982, the group has actually won 3 Stanley Cups, securing championships in 1995, 2000, and 2003.